While walking with the evolution of the car
We want to continue to deepen our crushing relationships with people.

To an era of unprecedented change.However, there is a price to pay for its evolution.

Will human control of the car be unnecessary in the near future?The wave of artificial intelligence is about to change the history of cars for more than a century.The world's automobile manufacturers and the IT industry are speeding up development toward the practical application of fully autonomous driving.In addition, the shift to EV power sources is progressing, and in some parts of Europe, it has been announced that the sale of engine vehicles will be banned from an environmental point of view by 1.Everyone can move safely and easily.Protect the earth from warming and air pollution.We at AutoExe also welcome the evolution of such cars.
However, there is a price to be paid for evolution.With his own will, the fun and pleasure of manipulating the car with his own hands will be lost, and the driver will be just one of the passengers.Even if it is an extreme story, modern mass-produced cars that anyone can drive without noticing it may be diluting information and close dialogue with drivers.

We cannot talk about the superiority or inferiority of hardware alone.In search of a "ride" that enhances hobbies.

Although the genre is different, the way of enjoying music has changed completely with the introduction of IT.Downloading digital sound sources has become commonplace, and it can be played on smartphones ... It is an environment where many people can easily enjoy a huge amount of music anywhere.Meanwhile, analog records are being reviewed by some.Take out the record from the artistic paper jacket, set it on the turntable, drop the needle, and enjoy the process and warm sound while watching the record rotate.It's inefficient from the point of view of listening to music, but if you think of it as a hobby, it's a way to spend a fertile time.
Similarly, in a car, tuning can be a trigger if the driver wants not only the superiority or inferiority of the hardware but also the "ride" = hobby such as the tasteful handling and the feeling of acceleration in the chest.Even Mazda cars, which insist on driver-centered car making, may have room for review from this perspective.
Then, I would like to give a concrete presentation on our "Street Best" below, what kind of deepening can be proposed by AutoExe tuning regarding the "ride taste".

The indicators are "street vest" and "sensitivity tuning".

There are various ways to enjoy the car, from the absolute spec pursuit type to the one that competes for the low vehicle height and the change in appearance, but our aim is "street vest".It is a sports tuning for sensible adults to enjoy driving on public roads.For that purpose, the "stickiness" is to identify the design concept of mass-produced vehicles, carefully examine the comfort and usability required for an unspecified number of people with various driving careers and skills, and allocate the margin to the sports field. To be.
And the technical method to realize "stickiness", that is, "words" is "sensitivity tuning".Instead of increasing the specifications such as the maximum output and spring constant displayed in catalogs = maximum values, how does the driver feel the moment and momentary movement to reach that point?In other words, the mechanism of "transient characteristics" is severely analyzed and the characteristics are created.Our goal is to pursue a "ride" that synchronizes with the dynamic sensibilities of the driver.

Build functions and styling into a "street vest".

Suspension is a symbolic example of this.To give specific details, the damper, which is the core of the ride, suddenly raises the damping force in the very low speed range from 0 to 0.1 m / sec, which is the piston speed at which roll starts in all products, and starts turning the steering. It suppresses the feeling of rolling from the moment.By accurately controlling the roll speed from the start of movement to the maximum roll angle based on the unique damping ratio, rather than simply increasing the damping force, the sense of unity between the driver and the car is made clear.
Also, regarding the spring that determines the maximum roll amount, considering suspension stroke, road clearance, etc., it is basically not too low and not too hard, the vehicle height is -20 mm compared to mass-produced vehicles, and the spring constant is about 110%.These design values ​​are driven from the street vest we are aiming for.
In the technical page in the latter half of this catalog, explanations based on theory and facts are posted for each genre such as body reinforcement, intake and exhaust, brake system, etc., starting with the suspension mentioned as an example.Understanding the mechanism will hone your intellectual sensibility and further enhance the joy of driving.Please read it by all means.
In addition, the static sensibility of the styling has been refined, and while expressing a unique appearance that is clearly different from mass-produced cars, we are proposing a neat street vest form that does not fall into the self-assertion of this look.The intention is to unify the markless face to emphasize the original beauty of the car. The 05S series with the theme of "Tune COOL!" Is fused with safety equipment such as millimeter-wave radar function and active bonnet (pedestrian protection system) to give consideration to sociality.

“A New Driving Sensation” Our “Mazda Vehicle Personalization Project”.

Twenty years have passed since AutoExe was founded in 1997. Under the "Mazda Car Individualization Project," Mazda cars are consistently tuned not only for sports cars such as the Roadster and RX-20, but also for SUVs, sedans, and compact cars.From the first generation 8 to the 01th generation, which is our development code, we have evolved the way it should be according to the times and environment.And in 05, we will step up our feelings to the 2018th generation.
“A New Driving Sensation” —Beyond the boundaries of mass-produced cars, for outstanding styling and sporty driving.As tuning wraps people and cars with richer emotions.To continue to be evaluated as a sensible adult hobby.We hope you will continue to look forward to the challenges of AutoExe.