Tune Your Life.

tuning goal. It's about encountering new emotions every day.

The 7s saw a boom in domestic sports cars such as the RX-90 and the first-generation Roadster. Tuning at that time was often based on immature tastes that focused solely on appearance and speed, and had not yet reached the point of achieving sociability and reliability.
In 1997, AutoExe was founded with the aspirations of an automotive executive. We have pursued the ``pleasure of driving'' with a vision of intelligent sporty tuning for adults who can go beyond the constraints of mass-produced cars and integrate with society. In recent years, as a member of the Mazda Group, it has become a dealer option on a wide range of vehicle models, and it can be said that it is because of this kind of product manufacturing. “Tune Your Life”=Encounter fresh impressions every day with your beloved car. AutoExe will continue to move forward in 2024 under this theme.
Specifically, we will: XNUMX) Expand our specialty, complete tuning based on car models, starting with the new Roadster. ② Deepen communication with everyone by enhancing our website, sports fairs, SNS, etc. ③We will actively expand our lifestyle collection, which is both fashionable and functional.
tuning goal. We want it to not just be about improving the performance of your car, but also enriching your entire life. We hope so.

Tune your Mazda car from all directions, not just one point.　
That is AutoExe's complete vehicle model concept.

AutoExe has a thorough knowledge of Mazda vehicles and continues to work on the "Mazda vehicle individualization project." Our product development is based on a complete vehicle model approach, which involves building the entire vehicle from the beginning of planning, rather than focusing on individual parts. For example, if the tuning concept is set as ``intellectual sports specifications for adults'', each styling and functional part will be designed from the same perspective and standards to ensure that the purpose is met without failure.
Normal tuning involves combining products from multiple parts manufacturers, which requires gathering sufficient information and experience to ensure that the car does not become unbalanced, but high-level total tuning is possible without that worry or effort. You can have it complete from the beginning, or you can install it step by step from where you like. From street best sports to high-limit sports, there's no end to the fun when it comes to car models.

How do we analyze and reflect abstract ``sensibility''?
The answer is sensitivity tuning that focuses on transient characteristics.

One Mazda engineer said: ``Sporty cars a long time ago sought sensitive maneuverability, allowing them to change direction instantly with just a slight turn of the steering wheel.However, as we researched human sensibilities, we found that not only cars with slow reactions, but also ``We learned that reacting too quickly is also bad.The key is whether it linearly matches the driver's image and expectations.''
``Sensitivity tuning,'' which is the theme of our product development, is similar to what I said above: analyzing the process of a car's movement and discovering the secret points that make driving a pleasure. Specifically, "transient characteristics"^■We are focusing on this and continuing to develop it so that we can achieve sports performance that is consistent with our intentions. A changing ride taste. Please check out the many user impressions posted on the AutoExe web.
*Transient characteristics = The way and rate of change in which the car changes from a steady state (stable, unchanging state) to the next steady state.