To intellectual sensibility instead of mischievous stimulation.To transient characteristics instead of absolute performance.
Our “A New Driving Sensation” evolves with the times.

What are cars and people looking for and what are they trying to leave behind?

Nowadays, cars are accelerating their hybridization with EVs and internal combustion engines in search of advanced environmental performance.In addition, the spread of safety performance such as smart braking system and active cruise control is remarkable, and equipment to new models is in progress.Autonomous driving with artificial intelligence has entered into test driving, and it is said that it will not be put into practical use in the near future.Furthermore, the movement of ride sharing is spreading.Did the car steer its evolution towards a safe and easy move for anyone, neither driven by the driver nor owned by an individual?
However, on the other hand, it cannot be overlooked that cars with a completely different personality are being praised by car lovers all over the world.For example, ND Roadster.The fact that open-air, two-seat package sports cars are supported even though they are not practical is that manipulating them with their five senses and body is the fundamental joy of the car. ing.What are you looking for in the relationship between cars and people, and what are you trying to leave behind?We at AutoExe want to think about the future tuning from the standpoint of enjoying driving.

Tuning as a self-expression.However, self-righteousness cannot be integrated with the times.

Just as people spend irreplaceable time with their families and pets, if we consider the car as an important partner for a richer life, there is a spiritual connection rather than an inorganic machine. It will be formed.In other words, it may be one of self-expression.
Personalizing your car is an effective way to expand people's feelings.In such an era, tuning a car goes against society and may seem silly, but if your car is seasoned with the same safe flavor as other people, you won't be attached to it, and you will have your own sense of styling. What I would like to insist on is the natural course of the relationship between people and things, not just cars.
However, the problem is the method for self-actualization.Not to mention illegal modifications, self-righteous and excessive modifications are not cool.The lack of social sensitivity may also be pointed out.More intelligently, more calmly, so to speak, a sophist-kate feeling of excitement ... We think that is suitable for adult tuning, and two years ago we made the claim "Tune COOL!".It is a balance between fans (pleasure of driving) and manners (social attitude).It means COOL tuning that allows you to casually assert yourself and connect with the demands of the times and society without failure, rather than just the presence and running of stimuli that cause discomfort to the surroundings.It can be said that the product manufacturing of our long-standing keywords "Kansei tuning" and "Street vest" is exactly in sync with this idea of ​​"Tune COOL!".

“Tune COOL!” At its core is a suspension with a refined “dynamic sensitivity”.

A car that can be manipulated at will.It is born from tuning that refines "dynamic sensitivity".How do we feel in the process of movement, not the upper limit of performance such as maximum output and maximum speed = absolute performance?In other words, we are paying attention to the method and rate of change from one steady state (a state without stable change) to the next steady state, that is, "transient characteristics".
For example, our core suspension parts are first engineered and developed from the specifications of the car.But how do people feel about the final seasoning?The decisive factor is the design philosophy based on the original "damping ratio".The damping ratio is the balance between the spring constant and the damping force when the damper and spring are combined.By making it as close to the ideal value as possible, the transient characteristics common to our suspension parts = the roll feeling that influences the ride quality is pursued.
It is a little principle, but it is the spring that determines the absolute amount of roll, and the damping force of the damper that determines the roll speed.In other words, if you combine dampers with different damping forces with the same spring, the maximum roll angle will be the same, but the process to reach it will change.

The figure on the right is a graph that visualizes the roll speed of a mass-produced damper (blue line) that combines the same springs and our sports damper (red line).The vertical axis is the roll speed (deg / sec) and the horizontal axis (sec) is the passage of time, that is, the process from the start of the roll to the progress and stabilization can be seen.Compared to the standard damper, it can be seen that the sports damper suppresses the maximum value of the roll speed and then decelerates gently.This way of changing the roll speed is an example of the transient characteristics that we have pursued.

By the way, the coolest tuning may be a surprising combination of sports dampers and mass-produced springs.The reason is that if mass-produced springs are used, there is no change in vehicle height, and it is unknown whether or not they are installed visually.However, by installing it, the transient characteristics of the roll change, and you can get a moist roll feeling that is close to the driver's sensibility.A ride that has been carefully refined without being noticed by the surroundings.The commitment to footwork that only the owner knows can be said to be the real thrill of COOL tuning.

"Static sensibility" also wants to advance dignity and sociality.

"Static sensibility" = In styling, the design emphasizes sophistication that is not an outlaw, while expressing a highly sporty presence that is clearly different from mass-produced cars.In the latest street sports "5S" series in the 05th generation of our development code, the functional beauty of the car is enhanced by the power of the modeling itself, and the development of "dynamic sensitivity" aimed at by functional parts such as suspension is "static". We have steadily improved the level of "sensitivity".
The front bumper, which pursues a neat sports look, eliminates excessive decoration such as signature wings and emblems, which prioritize marketing as a Mazda car.For example, the trapezoidal grille unified for each car has achieved both a clean markless face and millimeter-wave radar function, which is one of our commitments.In addition, the latest ND-05S model is newly compatible with the active bonnet (pedestrian protection system) and is steadily advancing the fusion with safety equipment.Here, too, we are sticking to "Tune COOL!" With sociality.

Our “A New Driving Sensation” continues to evolve with the times.

“A New Driving Sensation” — Going beyond mass production, for outstanding styling and sporty driving.Based on this claim, AutoExe has been promoting the "Mazda Vehicle Personalization Project".Based on this intention for many years, we have set "Tune COOL!" As the slogan of the 05 series for tuning to keep up with the times and society.The idea is already being embodied in many products. In 2017, support for the ND Roadster RF model and the new CX-5 is in progress at a rapid pace.Further fulfillment without shaking. I want to open up the horizon of "Tune COOL!".