The basis of tuning is normal evolution.
Break the curse of mass production and do not chase heresy,
Challenge your personalization plan for your car.

If you want a "Fun to Drive", it's enough to choose a good mass-produced car.This is because modern car makers set sports grades for many car models and even offer exclusive options.The balance with comfortable livability is also maintained at a high level.Compared to a long time ago, the "joy of driving" of mass-produced cars has improved dramatically.But if that's not enough, and you really want to achieve your ideals, that is, "Fun to Tune", there is a way.It cuts off the excessive universality that mass-produced cars are destined to use, and uses that extra power to evolve other performances.For example, you can sacrifice a little soft ride quality to improve cornering performance.
However, the problem is from here onward.If you choose a safe modification, the evolution from mass production specifications will be minimal.On the contrary, if you pursue only the feeling of change, it will become a heresy like a race car, and only the pain of tuning will remain.Therefore, it is necessary to set a limit (or preparedness) for how much to do.
The range of tuning we envision is "normal evolution".We believe that the "joy of tuning" is to achieve the best driving performance without deviating from the purpose of use on the street.There may be some disagreements, but that is our principle, "stickiness."
So how is that "stickiness" realized?The base is traditional tuning, which can be called craftsmanship.While inheriting the mass production design, it is a method to find the best seasoning by trial and error.And the other is the development of a new "Kotowari".Flexible technology ideas that mass-produced manufacturers cannot adopt can be adopted by our small organization and flexible production system.The possibility of discovering new technologies for "eyes to scales" has already been demonstrated with the birth of many hit products.
With "Fun to Tune" as the slogan, why not start high-quality tuning that is regarded as "like you!"It's not a parts idea but a car model idea, so it's only for Mazda cars, carefully and a little boldly ... We would like to propose with some pride the "Mazda car individualization project" for Mazda car owners. is.

What we asked for was SHINKA to run beautifully.³.
With the equation of evolution x deepening x renewal
We support the expression of the diversifying individuality of owners.

As I said at the beginning, our basis is "normal evolution".Unfortunately, there is no menu of mutant-type (similar to mass-produced cars) monster machines. On the premise of ..., of course, we also have a variety of options.If tuning is also an expression of the owner's personality, it is not possible to fix the best or the best.The theory of SHINKA³ was created as a methodology for that purpose.Think of it as a methodology for expanding the range of specifications and tastes within the framework of normal evolution.

The first SHINKA is to cut the margin for mass production and evolve the running DNA.
This category belongs to genuine evolutionary tuning parts such as low-down springs, genuine replaceable air filters, and stainless mufflers, which are equivalent to the replacement of mass-produced parts.If necessary, we will optimize the minimum ground clearance and the manufacturer's standard margin for noise within the range that does not touch the law, and change it to more sporty specifications.The cost and maintenance load are light, the visual effect (coolness of appearance) is high, and the change from mass production specifications is sufficiently exciting.You can feel that your car starts to move lively.

The second SHINKA is to enhance the functions of the components and deepen the driving pleasure.
Some maniac tuning parts such as sports stabilizers, exhaust manifolds, floor crossbars, and sports brake lines belong to this genre.The product group, which was developed without being bound by the constraints of mass production such as productivity and cost, shifts the functions of the basic components of the base vehicle to the sports priority type and deepens the pleasure of operating the car to the maximum level.

The third SHINKA is to renew the driving stage with original ideas and new technologies.
It is a tuning genre that was born with a completely different idea and technology from mass production specifications, such as tunable suspension, ram air intake system, and brace kit with two upper and lower stages.The product lineup, which is a review of the conventional technology from the basic principle and specializes in the function for running, has a high level of demand for wearability and maintenance, but it fills every stage of running with new excitement.
Fun to Tune! It's great to have a car that suits you.Don't overdo it, don't waste it, don't put up with it ... Enjoy the best tune for you.