Toward the evolution of the "Mazda Vehicle Individualization Project".
We will build new "Kiwadachi" and "Trust".

We, AutoExe, have continued to follow their own path as a tuning authority specializing in Mazda vehicles.The unchanging philosophy was to provide tuning products that allow Mazda car owners to experience a clear "Kiwadachi", especially for those who seek individuality and originality.
The goal of this "Kiwadachi" is an unparalleled sense of sport that goes beyond the boundaries of mass-produced cars.The sports degree that the unspecified number of users cut the margin to the excess of mass-produced cars (there are no exceptions for optional items) that do not cause inconvenience no matter how they are used, and confirmed their spare capacity with their own bodies. It is used for amplification of.It is a tuning of a safety standard compliant design with operability and comfort suitable for the purpose of use as a street, which is different from the method that only needs power, stands out, or can be used only on the circuit. ..In other words, the genuine option has little physical sensitivity and change, but after-parts with too much change leave anxiety ... Such high quality for Mazda car riders with high demand level that is not enough for either. I am pursuing tuning.
And in 2008, AutoExe will accelerate "Kiwadachi" even more vividly.The greatest strength that makes it possible to promote this is our unique standing position.Compared to general after-parts manufacturers that have to deal with various manufacturers and have a system for high-mix low-volume production with a small and flexible organization that is different from automobile manufacturers that assume mass production and mass sales. However, because we specialize in Mazda vehicles, we have plenty of time and effort to develop.We will continue to actively develop this advantage in the future.
Furthermore, along with this "Kiwadachi", as another pillar, AutoExe will deepen the "trust" relationship so that customers can purchase and use it with even greater peace of mind.Even if it is not a genuine option with a sense of security, we believe that detailed and sincere information disclosure is the key to gaining the same or higher level of trust.Specifically, (XNUMX) We aim to develop products with new ideas as much as possible for Mazda vehicles to be released in the future. (XNUMX) The latest information is updated weekly on the website with excellent immediacy.We will enrich the contents such as defect information and download of detailed product materials. ③ If you have any questions or inquiries, please contact us for tuning consultation on our website, which has excellent interactivity (specialized staff will try to answer within XNUMX hours).We will convey the "value" that we can provide in an easy-to-understand and wide-ranging manner.
A New Driving Sensation --- Trust is to amplify your crush on the steering forever. AutoExe's "Mazda Vehicle Personalization Project" will continue to evolve.

The starting point of our development is "discerning" and "words".
The technical core is the optimization of "transient characteristics".

Up until now, we have made "stickiness" and "words" the starting point of manufacturing.With those two wheels, I want to emphasize the uniqueness of AutoExe. "Commitment" is a goal or aim. "Sporty driving feeling with reduced margins of mass-produced cars" "Best sports performance on the street" "Both comfort and maneuverability" "Performance that makes the mind" pleasant "" "Kansei tuning" ... etc. I have expressed it in various words, but in short, it is nothing but "tuning to enjoy driving more".So, in this catalog, I would like to talk about that from a more specific technical point of view.We have been particular about the streets since a long time ago when the circuit tune was in full swing.It's a hardcore street sect, so to speak.It's surprising to see it along with the recent trends in the tuning industry, so I'd like to make that clear.For that purpose, we will disclose the know-how that originally belongs to "trade secret" about "Kotori", that is, the technical methodology, which is another origin of our development.At the core of this is the optimization of "transient characteristics".I'm not going to impose esoteric jargon, but please forgive me as it should be worth knowing.
First, what are transient characteristics?It is a characteristic over time that is the result of differentiating the changes in movement that a car realizes within a certain period of time over time.If it is redefined plausibly, it can be said that the transient characteristic = "change amount", "change with time", and "change with time".For example, consider the change in acceleration (m / s 2) S over time, which is the derivative of velocity (km / h) over time.There are various patterns depending on the car, such as a fierce dash type, an average duration type, and a last spurt type.The point of tuning is which of them you aim for.The average persistence type (so-called linear characteristic) is not always good.The problem is not the absolute performance, but the realization of the driver's expectations.In order to sharpen the true enjoyment of driving, the "pattern of change with the time axis" must be differentiated again with the "expected image of the driver".Seasoning that always matches the result is the optimization of our ideal performance, that is, "transient characteristics".To put it simply, how much can we share the "next moment" in the dialogue between the car and the driver?
The most basic transient characteristic is the so-called initial response.If it's too dull, it's boring, and if it's too sharp, it's scary.Of course, it depends on the driver's expectations, so it's not that the design of a mass-produced car with the XNUMXth percentile as an ideal is bad.On the contrary, it is not necessary to make a maverick designed for a few percentile enthusiasts.However, by eliminating them, we cut excess margins, throw away the awesomeness of the sham, and clearly aim at the sensible driving enthusiasts we envision, with a variety of transient characteristics. We are trying to optimize.Some specific examples will be introduced on the following pages.
So why is it possible for us alone to do such development?The first reason is that we specialize in Mazda cars.And more importantly, we are not the so-called Works.It is just a sub-existence that does not belong to the manufacturer series.However, there are special skills unique to subs such as the mobility of small organizations and flexible production systems.I want to make full use of them and, if possible, establish a unique presence until they are called Super Sub.It goes without saying that we are aiming to make many supporters surprise by continuing to take on the challenge of developing unique new technologies.Please stay tuned.