What I wanted was the performance to make my heart "pleasant".
Special high performance is also readily available at the expense of something.
If it's just looking, there are plenty of options.
However, we who are greedy cannot take such a method.Don't overdo it, don't waste it, don't put up with it ...
Would you like to start with us? This is a project that will make your heart feel good.

Imagine the whole car, not the idea of ​​parts.It is the basis of our product planning.

If you think "a car is just a tool for transportation", there is no need for tuning.This is because there is nothing better than a mass-produced car made of genuine parts if you choose it based on its high practicality and reliability.But if you think, "I want to fit the car to my sensibility," the story changes at once.Mass-produced cars are ready-made products for an unspecified number of people, and if you compare them to clothes, they are in a "hanging" state, so you have to fit the car to suit you.It is probably because of the increasing needs that various tuning parts are booming in the market these days.But the problem remains.Many tuners have their own specialties, so it tends to be an idea for each part.In pursuit of the best parts, it may not be possible to see what kind of owner and what kind of feelings the car as a whole is trying to satisfy.As a result, you may even experience unexpected negative effects such as poor riding comfort, annoying noise in the neighborhood, and difficulty driving in heavy traffic.You may endure unreasonableness or waste.
Therefore, if you are going to start tuning, you must first draw your own image of "what kind of car do you want to make?"Clarify your goals.Please be careful not to bring in the flashiness that is too conscious of the eyes of others, the high performance that you do not need, and the various harmful effects as a result.In our case, the process of planning a product is different.
First of all, we will examine the design concept of mass-produced cars and imagine the owner who is suitable for it.Then, on the contrary, we will look at the mass production specifications from the perspective of the owner.In other words, our products come from ourselves tuned to the occupant's mind.It can be said that the idea is not "unit of parts" but "whole car".In that process, we are particular about "pleasant" performance.Not only the comfort as a living space, but also the handling that can be manipulated at will, the response that immediately responds to the accelerator, etc. are included, and the "comfort of driving" is thoroughly refined.To put it the other way around, we are not only pursuing speed and coolness, but also valuing a comfortable ride and ease of driving, and we are trying to achieve normal evolution in a total sense.Our basic concept is "Stylish / Functional / Authentic".Based on the know-how learned from the challenge of the "Le Mans 24 Hours" for many years, we are developing our own activities as a tuner specializing in Mazda cars, with a flexible production system and a small organization as weapons.So to speak, "Mazda car individualization project".Starting with the high-quality styling kit, the tuning parts available at the complete car level have the same concept in any combination, so you can choose whatever you like.In addition, we are working to enhance the "pleasure" of the entire car life by increasing the density of communication by setting up product exhibition corners AutoExe ComSite in various places and responding to individual tuning consultations on the website. ..

The dream of "stickiness" and the power of "kotori".It is the source of our product development.

At AutoExe, we give top priority to the usual road (that is, the street), and we are particular about driving your car comfortably according to your purpose and sensibility.Therefore, the side effects that are common to circuit diversion tunes, such as dissipating unpleasant noise as a result of increased engine power and sacrificing ride quality in exchange for improved cornering performance, are absolutely unacceptable.Such a dream (that is, goal setting) is the first feature of AutoExe's product development.But, of course, it's easy to say and difficult to do.No matter how noble an ideal, without the technology to realize it, after all, it is no more than a tea drinking story.If the potential of a certain technology is constant, "this and that" is impossible as long as it stays within the category of that technology. The only way is to change the balance between "that" and "this".It's similar to the so-called "cutting a pie".

For example, it is common sense that "maneuverability" and "ride comfort" are worse when one is better.Of course, that would disqualify me as a professional whose livelihood is manufacturing.We believe that we must expand the pie of technology in order to realize our commitment.As with what kind of dream we have, we are taking on breakthroughs in how to achieve it. Breakthrough to realize "stickiness" ... We call it "kotori", but in simple terms, it can be called "technical logic".It wasn't a coincidence, but we reviewed the conventional technology from the basic principle and raised its potential with our own ingenuity so that the technical causal relationship could be explained as chitin.That is the second feature of AutoExe's product development.Of course, it does not match the development environment of an automobile manufacturer with the latest research equipment, but our weapon is the spirit and sensibility of the development team who forget to sleep and eat and devote themselves to their favorite work.When the prototype is ready, they check it with their own body and repeat until they are satisfied.Then, think about how to express the result.It connects logical explanations and sensory images such as maneuverability and ride quality.In the second half of this pamphlet, we aimed to explain our "stickiness" and "words" as simply as possible.It may be a little difficult, but please read it carefully while imagining your ideal.In addition to physical "pleasure" and sensory "pleasure", another intellectual "pleasure" should be added.