Our unchanging indicator, even in times like torrents.
It ’s “A New Driving Sensation”, the joy of tuning.

Where has the passionate desire for things gone?Why has the longing for a more glamorous life and the desire to rise have cooled down?As for cars, it has been pointed out that sports cars are in the winter and young people are moving away from cars.Meanwhile, in the latter half of 2008, a historic economic crisis struck the world.And one of the right-wing hits was undoubtedly the automobile industry.
However, even in this era when dreams of cars are hard to grow, we at AutoExe are steadily expanding our foundation with the support of our fans.It may be a proof that not only the output products but also our "stickiness and attention" to manufacturing, that is, "the purpose of commercialization and the methodology for that" have gained a certain amount of support.Now, in addition to the function of the product, without the corporate philosophy and aspirations that are the backbone of the product, things will not inspire you or be chosen by you.In order to dispel the air of the stagnation era and awaken the passionate desire for tuning, the 2009 version of the AutoExe general catalog should start by reiterating such "stickiness and remarks".

"Mazda car personalization project" ... The reason why Mazda's blood is strong to us.

More than 10 years have passed since the founding of AutoExe.Apart from long-time users, more and more people don't know why we are a tuning parts manufacturer specializing in Mazda cars.So, let's talk about our origin again ... AutoExe was founded in 1997 as a subsidiary of Mazda, independent of Mazdaspeed, which was in charge of the racing division.Most of the members were from Mazdaspeed, so naturally they specialized in tuning parts for Mazda cars.It's not that I didn't consider working on options for cars from other manufacturers.However, in light of one of our commitments, "flexibility and agility by a small organization" and the resulting "quick customer responsiveness," that route was not chosen.
Also, aiming for a car model idea that totally tunes one car from styling to functional aspects instead of some parts also makes us "narrow, but deeper" toward a field specialized for one company. I let you go.Of course, the fact that this manufacturer was one of the world's leading "sports car enthusiasts" and a good material provider was also a factor in accelerating our motivation.From such a background, it is a big feature that other tuning makers do not have that our AutoExe Options can be purchased and installed at many Mazda dealers.

"A New Driving Sensation" ・ ・ ・ Creation of a sporty feeling that goes beyond the boundaries of mass-produced vehicles.

Among Mazda car owners, we would like to continue to provide clear rules to those who seek individuality and originality.The key word is A New Driving Sensation, which is a rich sporting sensation that goes beyond the boundaries of mass-produced cars, and our keyword is A New Driving Sensation.Check the maneuverability and ride quality with your own body by cutting the excess margin of mass-produced cars (optional items are no exception) that do not cause inconvenience no matter how many users use it. Challenge the real thrill of sports.It's a tuning that is different from the method that only needs power, that it should stand out, or that can be used only on the circuit.It is a normal evolution that adheres to operability and comfort without deviating from the purpose of use such as safety standard conforming design that firmly corresponds to vehicle inspection and street.In other words, the genuine options lack physical sensitivity and change, but the after-parts leave anxiety about the magnitude of change and aftercare ... AutoExe Options is high for people with high demands who are not satisfied with either of them. It is a dignified tuning.
At the same time, this tuning is also the joy of making a car that is Fun to Tune = your own.It's also a way to learn and enjoy how you can change your car and how close you can get to your own wavelength, as if you were an engineer, without leaving it to the manufacturer or others.Not only the result, but the process is Fun.Above all, I would be happy if I could share with you the real thrills and crushes that increase with each touch.

"Deepening the relationship of trust" ... To strengthen the bond with you and society.

Even if it is not a genuine option of the original family, we think that detailed and sincere information disclosure is the key to gaining the same or higher reliability and security.Specifically, (24) "Enhancement of website".For example, we aim to disclose information on product defects as soon as possible with dedicated content, and to respond to tuning consultations within XNUMX hours. ② "Holding events such as sports fairs".We regularly hold sports fairs with demo cars to create a place where people can see the products directly. ③ "Highly accurate advertising activities".We are particular about advertising activities with high information accuracy, eliminating the expression and exaggeration of only images.Since there are limits to the opportunities for people to come into contact with products at events, we emphasize careful and accurate explanations in advertisements and catalogs.
We will convey the "value" that we can provide as much as possible, and at the same time, respond head-on to your opinions and desires.We would like to continue that effort in the future.

Communication between people and cars is indispensable for enjoying driving.
The question is what to look for in an interface for that.

The goal of AutoExe's product development is not to pursue absolute performance such as shortening the lap time of the circuit by a few seconds, but to maximize the enjoyment of driving itself. be.And the "A New Driving Sensation" that we advocate is the "feeling of driving while interacting with people and cars" that is created as a result, and the real thrill of creating such a relationship is "Fun To Tune". I think it is.In this catalog, I would like to focus on the communication ability for "dialogue between people and cars" and explore its technical essence.
"Experience" is the best interface between people and cars.

In order for conversation or communication to be established, an "interface", that is, an "contact point for information" is necessary for the time being.In the case of the relationship between a person and a car, the "system that conveys the intention of the person to the car" and the "system that informs the person of the state of the car" would be the same.Specifically, this includes operation systems such as steering, accelerators, brakes, and shift levers where people input information to the car, and various meters, warning lamps, and navigation systems where the car feeds back information to humans. do.Without both, one cannot even drive a car.And, in order to realize closer communication, it is necessary to evolve these interfaces to be as human-friendly as possible.If you trace the history of the car, you can see that many evolutions have been made in this interface area in parallel with the improvement of the original functions and performance.
So, let's move on to the main subject ... Modern mass-produced vehicles are equipped with various human interfaces.It can be said that directions by human voice are the best, but most of them specialize in providing information for so-called "safety and security" or "comfort".However, in terms of an interface for enjoying driving, little progress has been made, and it seems that it is even retreating.For example, even if the speedometer is easy to see, it still only informs the speed and does not display the acceleration that affects the driving sensation.The roll angle and speed are also not displayed.Yo is also the same.Feedback on changes in car behavior continues to depend on our "experience" as it did XNUMX years ago, without having a new interface.But there is no need to blur the unfairness of that.This "experience" is the best "interface", and non-device communication is extremely human communication, if possible.The increase / decrease in G due to the steering operation of the roll and yaw, and the degree of depression of the accelerator and brake is quicker to experience honestly than to install a new inclinometer or accelerometer. Enables "one-piece" vivid communication.

Feeling that is being robbed.What is the progress of cars?

The problem lies elsewhere.It is the fact that modern mass-produced vehicles are moving in the direction of surely blocking this "feeling".Or maybe things are more serious and future cars are trying to deprive humans of the joy of driving.At the cost of improved quietness, the sense of speed has been diminished, and as a result of pursuing comfort, information from the road surface has been erased endlessly.It's as if the driver insists that it's useless to sense that information and respond appropriately ...As a result, it's trying to wipe out even the only interface left for Fun to Drive.From the standpoint of seeing driving as an extra task, that may be the advancement required of a car.But from our point of view to enjoy driving, it's a big step backwards.To exaggerate, is it human to release the driving operation, or is it human to leave the driving operation ..., not as a matter of good and evil, but as a difference in position, we are now forced to make that choice. It can be said that.

"Fun To Tune".To expand the enjoyment of manipulating.

Not surprisingly, AutoExe's position is the latter.Even against the times, we must regain the enjoyment of the abandoned minority of mass-produced cars.The target is an excessive comfort-oriented margin set as a means of movement.Therefore, I would like to optimize the margin.By doing so, the driver can feel the subtle changes from the car with his whole body, and the fun of manipulating it is born.That is exactly the claim of AutoExe.This is why our goal of "Fun To Tune" continues to focus on "Driving Sensation," or "experience."
Of course, it must be excluded that the body sensitivity is too strong or unexpected.However, before solving our basic proposition of "optimizing transient characteristics" that synchronizes the reaction of the car side with the expected value of human beings, "establishing communication between people and cars" and the interface for that purpose are inevitable. Recovery is indispensable.In each of the following sections, I would like to explain our "stickiness" and "words".We hope that you will enjoy the real pleasure of Fun To Tune, where you can enjoy dialogue with the car by reducing the excessive comfort of mass-produced cars.