Street best tune with Le Mans roots.
AutoExe's "Mazda Vehicle Personalization Project".

Mazda car personalization project

AutoExe develops ambitious tuning to promote individualization projects specializing in Mazda vehicles.Its roots go back to the 1997 Hours of Le Mans, which has been competing since the Mazdaspeed era before its founding in 24.Le Mans is a tough race that runs all day and night on general public roads dotted with rough roads as well as closed circuits with well-maintained roads.To win, you need know-how that can be directly linked to commercial vehicles, such as reliability, durability, and kindness that reduces the burden on the driver, as well as speed.Based on the technology and experience gained here, our tuning concept is to give mass-produced cars the best street driving on the usual roads such as urban areas, winding roads, and highways.We have continued to meet the expectations of drivers seeking high potential and individuality by pursuing "sensitivity tuning" that is not limited to specifications and refining the "complete car model concept" that produces the entire car in total.
From 2022, Mazda plans to expand its global new-generation vehicles.While deepening cooperation with that progress, we at AutoExe will also step up the “A New Driving Sensation”, which has a distinctive sporting sensation, to be stronger and more lively.Please expect by all means.

"Car model complete idea" that produces total perfection.
It is an advantage because you are familiar with Mazda cars.

AutoExe's product development is not a single part, but a total tuning of the car model concept that is built with an eye on the completeness of the entire car from the beginning of planning.For example, if the tuning concept is set to "adult intellectual sports", individual styling and functional parts are designed from the same viewpoint and standard so that they can be integrated for that purpose without failure.
When combining products from multiple tuning parts manufacturers, it is necessary to collect sufficient information and experience so that imbalances due to different manufacturers do not occur, but it is possible to realize high-level total tuning without worrying about it and labor. The real thrill of the complete car model idea.It is a strength because we specialize in Mazda cars and are familiar with them.You can make it a complete specification from the beginning, or you can install it step by step from your favorite place.If you think of a car model, the fun is endless.

Auto Exe Sensitivity Tuning
To deepen the street vest
"Kansei tuning" with refined transient characteristics.

Where to put the tuning goal.Our indicators are not limited and extraordinary performance like aiming for a single best lap on the circuit, but realize agile driving that responds quickly to the usual streets such as urban areas, highways, windings, etc. There is in.
The key to this street vest is unique sensitivity tuning.How do people feel in the process of various movements of the car, and where do they feel comfortable?Theoretically, we are focusing on the method and rate of change from one steady state (stable state without change) to the next steady state, that is, "transient characteristics", and have developed into characteristics that pursue sportiness to a high degree. ..
Also, in styling, it expresses a dynamism that is different from that of mass-produced cars.We propose a form with a strong presence that shines on the street without falling into excessive self-assertion or menacing expression.