"Tune COOL!" To further accelerate and refine the joy of manipulating.
Our "Mazda Vehicle Individualization Project" continues to refine transient characteristics.

The evolution of technology, on the other hand, highlights the value that humans manipulate.

Last year, the most notable topic of automotive technology was "autonomous driving."This technology, which used to be like a picture, is now about to be realized as the ultimate safety and convenience device.We at AutoExe also welcome this great evolution of the car.
Then, what kind of meaning and value does our act of tuning have in such a future map?Some people may say that tuning is no longer an anachronism.So let me give you our point of view.Autonomous driving with eyes, hands, and feet on behalf of the car itself.As a result, even a driver becomes a passenger.Expansion of comfort.Then, will the pleasures and joys that the car controls, which has been capturing people's hearts since its birth, become meaningless?That shouldn't be the case.The automaticization of tools, not just cars, at the same time reminds us of the opposite crush of "people manipulating tools."In other words, tuning is not in conflict with autonomous driving, but it must coexist as a way for people to be actively involved in the machine and to further increase their sensibilities and joy as if they were interacting with living things.If you chose a Mazda car with a particular focus on the car, you would want it to be so.We are convinced so.

To the vivid sophistication of "Jinba Ittai".Commitment to transient characteristics rather than absolute performance.

Since its founding in 1997, we at AutoExe, which has been advocating the "Mazda Vehicle Individualization Project", have made total tuning of vehicle model ideas specialized only for Mazda vehicles for drivers who want to enjoy everyday driving more sporty and without hesitation. It is expanding.We carefully scrutinize the productivity and comfort margins required for mass production of commercial vehicles, and pursue "A New Driving Sensation!", Which has an outstanding driving taste that does not appear in the catalog specifications.It is exactly the further sophistication of "Jinba Ittai" on Mazda cars, and it is nothing but the work of a professional tuner like us.
The keyword is "transient characteristics".We've often talked about this importance, but in 2016 we want to further refine it.It is not just the "magnitude and speed of movement" of the car, but the focus on the "change in movement" of each moment during driving.If defined plausibly, it can be said to be "the degree to which the speed changes with time."For example, looking at the back-and-forth movement of a car, it can be said that the acceleration (m / sec2) obtained by dividing the velocity (km / h) by the time is the jerk (m / sec3) obtained by further dividing the acceleration by the time (instantaneous).Even if the acceleration time is the same, the "feeling of change in movement" that the driver feels will differ depending on the pattern such as the first half acceleration type, the average acceleration type, and the second half acceleration type.Which one do you aim for?Is the point of tuning.We aimed for a movement that is synchronized with the sensibility of the driver who enjoys driving.For example, the suspension that the steering operation is neither dull nor nervous, and rolls with the jiwa from the beginning of turning.Throttles and brakes that react to pedal work at will ... Abandoning the awesomeness of the appearance and the absolute performance stimulus for a moment, delicately the feeling of movement of the car with your favorite winding in the usual city Tuning for enthusiasts to enjoy.

Sensitivity tuning that has reached the 5th generation.Aiming for "Tune COOL" and manufacturing of dynamic Kansei engineering.

And, the street best tuning that we are particular about, that is, the technical methodology for realizing the optimization of transient characteristics = "Kansei tuning".This theme has not changed since the company was founded.It started from the 01st generation (5) of its own development code, and has now evolved to the 05th generation (XNUMX).In the modern car society where social and environmental efforts are required, we aim to balance fans (pleasure) and manners (attitude) under the theme of "Tune COOL" in order to enjoy intellectual tuning as an adult. ..
The development method for functional parts, that is, functional parts, first enhances the accuracy of clear technical theoretical values, and then carefully superimposes the experience we have cultivated over many years through Mazda vehicles, making sports-oriented drivers comfortable. I'm trying to bring out the tasty potential that I feel.At its core is the Street Sports Suspension Kit.Designed based on "Dynamic Kansei Engineering" that balances automobile engineering and Kansei engineering.Sensitivity tuning is reflected in the original damping ratio setting, and it has a deep ride regardless of the vehicle type, from sports cars to SUVs.
And in 2016, that approach has evolved even further.Released a new street sports brake pad aiming at "deceleration at will" to enjoy agile cornering.It is not just the ability to stop, but the process of stopping is theoretically analyzed, and the effect synchronized with the sensibility is obtained.In addition to making proposals as products, we also disseminate knowledge from the perspective of automobile engineering, such as the "Kijima Seminar."What happens and how does it work in the daily driving scene?The purpose is to help you understand the explanation and desirable tuning from the theoretical and experiential aspects.

There are difficulties.However, I would like to continue on the path of the "Mazda Vehicle Individualization Project" without stagnation.

But not everything is going happy.We wrote in the 05 catalog for the development of the 2015th generation as follows. "For example, it is clear that tuning that involves malfunction of a vehicle collision damage mitigation braking system using radar or a pedestrian obstacle mitigation system using sensors is beyond the scope of the driver's own responsibility. ."…When.Furthermore, he stated, "For example, in styling kits, we will eliminate excessive changes and decorativeness, and at the same time, we will combine it with safety technology to produce products with good manners that give due consideration to society and the environment." bottom.
However, this is not compatible with some car models, and the appearance of products that "cannot be installed on vehicles equipped with millimeter-wave radar" on the front grill garnish and "removal of the manufacturer emblem" that was one of our commitments were introduced. The abandoned state continues.The prospects for the corresponding technology are clear.But if you prioritize it, it's not beautiful.It just doesn't become a "neat sports face".Some compromise may be needed.I think it will take time.However, I will continue to challenge for some solution.More crush on that figure.More pleasure in that run. Let's walk with you on the "Mazda Car Personalization Project"!