"Mazda Vehicle Individualization Project" to drive faster and more beautifully.
Our goal is "a sporty feeling that goes beyond the boundaries of mass-produced cars."

"Cars are not just a means of transportation", "I want to give top priority to the enjoyment of driving" ... Mazda cars in recent years are establishing support from owners who truly love the joy of driving.The existence of the only rotary engine in the world and the roadster, which is said to be the most inhabited sports car on the planet, as well as sedans, minivans, SUVs, etc. We are committed to "individuality as a manufacturer".
By the way, not only the likes and dislikes of manufacturers, but the big value of car lovers in the world is to "make a car that is unique to you."The car is the right-wing tool for expressing oneself.The aim of Auto Exe is to challenge the individualization of each owner who is "more personal" from the individuality of Mazda as a manufacturer and mass-produced vehicle.For example, some people may find it difficult to accept the "Mazda Face", which is a dignified genuine emblem attached to all Mazda cars.Our "Mazda Vehicle Individualization Project" provides individualization that cannot be achieved by such manufacturers.
Therefore, what is important is the amount of scooping.If it is safe, the evolution from mass production specifications will be minimal.I'm still dissatisfied with the cost-effectiveness and the actual driving sensation.Our goal is "a sporty feeling that goes beyond the boundaries of mass-produced cars."From the frame of mass-produced vehicles (optional products are no exception), which is destined to have margins such as excessive comfort, durability, and usability that will not cause inconvenience no matter how many users use it. , I cut a little margin and utilize the surplus power to amplify the sense of sports.On top of that, we strictly adhere to the safety standard compliant design that firmly corresponds to vehicle inspections, and the operability and ride quality that do not deviate from the purpose of use as a street.Of course, we are proposing "tuning to run faster and more beautifully", which is a cool distinction from simply having power and just being cool.That is our "stickiness".
So how is that "stickiness" realized?The base is the tuning of mastery, which can be called craftsmanship.It is a method to find the best seasoning to the limit while inheriting the mass production design.And the other is the development of new "words" = ideas and methodologies.Flexible technology ideas that mass-produced manufacturers cannot adopt can be adopted by our small organization and flexible production system.The possibility of discovering new technologies for "eyes to scales" has already been demonstrated with the birth of many hit products.If it suits your taste (or a way of life, to put it exaggeratedly), why not enjoy high-quality tuning with the slogan "A New Driving Sensation"?We aim to create a new dimension of sporting sensation, especially for Mazda car owners who seek a distinctive personality and originality.

The material is a Mazda car that excels in body rigidity and suspension.
Our goal is "best sports performance on the street".

Mazda cars have a sporty feel, but where is the "source"?There may be some disagreements, but we think that this manufacturer is particular about it and has built it seriously into "firm body rigidity" and "troublesome suspension structure".In other words, in order to realize sports tuning without failure, there is a limit to the modification only afterwards, so a strong skeleton at the manufacturer level is indispensable for the base.For us, who are premised on improving the level of the entire car, this advantage of Mazda cars is a major premise for tuning.
In order to sublimate the beauty of the Mazda car to a higher level of sports performance, we have prepared a tuning menu that is slightly different from other after-parts manufacturers.For example, we have the most complete lineup of body reinforcements that not only improve handling, but also have a positive effect on the ride quality of everyday use and have the effect of maintaining the condition of a new car for a long period of time.The same is true for the suspension.Above all, training the basic legs is the premise for enjoying sports.
Therefore, our goal is "the best sports performance on the street".It is different from product planning that requires you to be prepared for side effects like the race machines that are common in the streets.Specifically, rather than setting the best lap time on the circuit, cornering performance that allows you to enjoy the pleasure of lateral G with peace of mind even in uneven winding, smooth acceleration feeling without stress in daily driving rather than numerical peak power Rather than abrupt initial braking force, we are focusing on upgrading that can be obtained by moving away from competition use and numerical curse, such as braking that can be controlled with the sole of the foot.I believe that is the real pleasure of tuning that is required of modern cars.
On top of that, we have prepared a wide range of tuning menus for each genre, such as body, suspension, intake and exhaust, brakes, etc., according to the purpose and budget.Here, too, we are aiming for "manufacturer's individuality + rider's individuality".And again, because we are a comprehensive tuner that specializes in Mazda cars, when developing parts, we place the utmost importance on improving the total balance and level of that model.Here is the reason why you can enjoy "Fun to Tune" without failure compared to self-style tuning that combines the products of a single parts specialist manufacturer who tend to pursue performance on a part-by-part basis by trial and error.So rest assured!So high performance!I would like to say.
The second half of this pamphlet details the functional parts carefully selected for sports-oriented Mazda car owners as simply as possible.Don't overdo it, don't waste it, don't put up with it ... Enjoy the best sports settings to run like you.