Beyond mass-produced cars, to create a distinctive sporting sensation.
The commitment (goal) and the word (method) that we at AutoExe insist on.

The road to the Mazda car personalization project.

We at AutoExe are tuning makers that specialize in Mazda vehicles and continue to develop their individuality.The theme is "A New Driving Sensation" = Creation of a sporty feeling that goes beyond the boundaries of mass-produced vehicles.We are promoting individualization projects for all types of vehicles, including sports cars, SUVs, compact cars, and sedans.We are actively developing styling that creates a new appearance and expresses a unique presence, and functional parts that lead to a higher level of driving ability.
We specialize in Mazda vehicles because many of our staff belong to the organization that once played a central role in Mazda's motorsport activities, and we have accumulated a lot of tuning know-how from that experience. Since its founding in 1997, it has evolved its own development code from 01 (1st generation) to 06 generation, taking into account the development of base cars and the sociality of the times.In addition to responding to new models that undergo repeated annual improvements, an out-of-print sports car update program for the RX-7 (FD) and Roadster (NA), which have deep-rooted fans as part of the project, has also started.We support the deep attachment that owners have held for many years.

Basic tuning concept.

Except for special models such as super sports, mass-produced cars are made with performance and specifications that are easy for anyone to ride.If you want a lot of sales, you have to set it to the greatest common divisor.On the other hand, tuning can be further refined for those who want to enjoy driving positively.In other words, the margins of mass-produced vehicles for an unspecified number of users will be reduced, and the surplus power will be used for driving performance.This is the basis of our tuning.
In recent years, there has been an increasing tendency to use cars as a convenient means of transportation, such as cars equipped with an automatic driving function and car sharing in urban areas beginning to gain citizenship.On the other hand, some automakers are trying to restore the enjoyment of driving, such as launching a brand specializing in "driving."Even if the multipolarization of value progresses, I want to face the original enjoyment of the car, not to show off unnecessarily, but to deepen the insight into the rich communication and mechanism with the car ... The value of tuning is such a choice We believe that we will continue to live as one of the.

Complete tuning of car model ideas.

Owners' tastes are diversifying, and there are tuning parts in the market that can meet various demands.Under such circumstances, tuning makers can be broadly divided into "parts idea" and "vehicle model idea".The majority of "parts idea makers" are companies with special technology in a single category, such as muffler specialty and brake specialty.You can combine these parts to proceed with tuning, but since the "ruler" of the setting differs depending on the manufacturer, even if it is for the same street, each will insist too much, and in some cases, the parts will interfere with each other and installed. There are cases where it cannot be done.Therefore, sufficient information gathering, knowledge, and experience are required when installing parts from a parts manufacturer.
We, "Manufacturers of car model ideas" like AutoExe, understand the characteristics of mass-produced cars and then scrutinize the margins for the general public.Then, we will decide the specifications of each part while imagining the overall finished image of the car by tuning, not the individual parts.From the exterior, the suspension, body, intake and exhaust, etc., the entire car can be finished in a well-balanced manner.That is the merit of car model complete tuning.Also, since all parts are designed for the same index, there is an advantage that you can tune from any part you like.

Turn everyday into sports.Street vest.

The driving stages we envision are all so-called streets, such as the usual urban areas, favorite winding roads, and highways.Street is often thought of as a simple condition, but even in such everyday scenes, how linear and sporty the feeling of movement of the car can be, and how closely communication with the car can be achieved. Is the proposition.Therefore, we will pursue a special ride that is different from the comfortable ride and dull steering.
Start hitting the best lap in a circuit trial!Because it is not a limited goal like that, it is deep, and the result will change completely depending on the way of thinking and indicators of the tuner.There is the value of street vest that we insist on = tuning image as an intellectual adult's hobby.

The key to sensitivity tuning, "transient characteristics".

The specifications of cars listed in many catalogs are "absolute performance" such as maximum output and maximum torque.In tuning, how many horsepower did you improve by changing the intake / exhaust system and ECU? It is an easy-to-understand evaluation axis that the time of 0-400m competes for several seconds.However, it doesn't make much sense in the "Kansei tuning" that we have been advocating for many years.What is important is "sensitivity performance" that synchronizes with human senses and meets expectations.
We believe that the key to achieving this is "optimization of transient characteristics."Transient characteristics are the process of change that appears in the behavior of a vehicle as a result of accelerator, braking, and steering operations.How has the feeling of acceleration and cornering that you feel comfortable undergoing changes in the process at that moment?There is no abrupt feeling in the driving operation, and it smoothly reaches a stable state through the changes as expected.By carefully crafting and optimizing the transient characteristics, we are trying to lead the abstract concept of sensibility to a concrete driving pleasure.
And there is another static aspect of Kansei tuning that appeals to the sense of sight and touch.The styling that expresses the neat beauty with the markless grille, the steering with carefully selected materials and the high-quality feel of the shift knob are performances that can not be quantified, and will lift the driver's mood.No matter how much the analysis technology using the supercomputer evolves, the final step is sensitivity tuning, which is guided by the keen sense of human beings.The specific method isProduct information page by functionIntroduced by category in.Please check the results of "A New Driving Sensation" that we pursue-the commitment (goal) and the word (method).