Street vest.Repeating that pursuit for generations,
In 2012, the "Mazda Vehicle Individualization Project" will evolve further.
The times are turning points to re-question the value of cars.
In recent years, the environment surrounding automobiles has been changing every moment, centering on economic efficiency and environmental friendliness.High-efficiency internal combustion engines such as electric vehicles, hybrids, and SKYACTIV technology ... The technological competition of each company for eco is extremely fierce.As a result, the rational value that "cars are a means of transportation" is predominant, and it seems that the atmosphere of enjoying cars as a hobby has cooled down a little.However, among the things invented by humans, the car is a tool that has realized great freedom and liberation, and therefore many people love it as more than just a means of transportation.If so, the "feelings" of people who want to entrust their individuality and self-expression to the car while respecting eco-friendliness and sociality should remain unchanged.We, AutoExe, will continue to respond to that "feeling" under the banner of "A New Driving Sensation," which pursues the joy of driving.
"Mazda vehicle personalization project".It's a consistent street vest.
Since its founding in 1997, AutoExe has consistently advocated street vest tuning with the aim of further personalizing Mazda vehicles.And in 2012, our development code will advance to "04" to expand its foundation. 01 to 04 are code names that represent the generation of AutoExe development programs.Regardless of the generation of the base car or the new model to the out-of-print car, it is coded according to the progress of the concept we set.First of all, I would like to take a look back at the history of tuning, which has evolved by drawing on the background and trends of the times while adhering to its own concept since its establishment.
<01th generation 1997-2001>
With Le Man Spirit! All roads lead to "Le Mans".
"Le Mans" has been participating in the war since the Mazdaspeed era before the establishment of AutoExe.This battle is the ultimate street that runs XNUMX hours on a course that includes public roads. Durability and comfort different from sprint races represented by FXNUMX are required.Therefore, the ideal of a car as a sport on everyday public roads is "Le Mans" tuning.In other words, it's comfortable, safe and fast.At the time when tunes derived from racing specifications were in fashion, he insisted on the sportiness of high-quality street vests.At the same time, in the after-parts industry, which tends to pursue high performance on a part-by-part basis, we laid the foundation for a complete tune of car model ideas that focused on total balance as a car.
<02th generation 2002-2005>
Tune in to Your Heart! What I wanted was the performance to make my heart "pleasant".
The basic is to tune the frequency to your heart.No wonder, no waste, no patience ... I proposed tuning to fit the car to "my own personality".Realization of "performance that deeply enjoys driving" that is different from the numerical supremacy principle that is emphasized in competition vehicles such as peak power, limit characteristics, maximum speed and lap time on the circuit.The pursuit of "Kansei tuning" that is particular about sophistication will become more intense from the 02nd generation.
<03th generation 2006-2010>
Fun to Tune!Pleasure to cut the margin of mass-produced cars.
To a slightly more aggressive route than the previous AutoExe style.The shape is improved by reducing the excessive comfort, durability, and usability margin of mass-produced vehicles that will not cause any inconvenience for an unspecified number of users.By optimizing the "transient characteristics" that synchronize the reaction of the car with the expected value of the driver, we proposed a fan communication between the person who stimulates the sports mind and the car.
And 04 generation.
The foundation is unwavering, and further refinement and expansion.
The "Mazda Vehicle Individualization Project" that we continue to work on and the index "A New Driving Sensation" for that purpose.While inheriting this claim, the 2012th generation toward 01 aims to further understand the intellectual and social requirements of the times and further refine the sense of driving.To that end, we have made a new and unique direction for Stylish, Functional, and Authentic, which are the three principles of development from the 3 generation.
(XNUMX) "Stylish" It is stylish in the sense of being stylish and stylish, but we defined it as "cleanliness" in a broader sense.For example, the over-decorated front mask of mass-produced cars aimed at receiving the market has a neat and neat sports look.Also, regarding functional parts, in order to emphasize the sense aspects such as touch and feeling that are often sacrificed in the after-parts industry, we maintain the cleanliness that does not fall into mischievous specifications and functional supremacy.
(XNUMX) “Functional = sense of change” Functional is a function-oriented translation, but I would like to define it as a sense of change in appearance due to styling parts and a sense of change that can be experienced by functional parts.Examples include the sense of speed that is diminished at the cost of quietness, and the revival of information from the road surface that is erased as a result of pursuing comfort.The joy of tuning and the revival of excitement are largely due to this Functional.
(XNUMX) "Authentic = high quality" It is not just that the quality is good and that it conforms to security standards, but that it is subject to high quality styling and functions that can meet the eyes of adults.It is also required not to deviate from the demands of social conditions such as eco and manners.Furthermore, from the perspective of dignity and adult insight, not only the creator but also the user is required to deepen their understanding of the relationship between the mechanism and human sensibility. I would be grateful if you could use the column on the Web and the introduction to dynamic Kansei engineering "Kijima Seminar" as clues.
In 2012, we will not be able to distinguish between the latest SKYACTIV series such as Demio, Axela, and CX-5, as well as current and out-of-print sports such as RX-8 / RX-7 with unchanging value, old and new roadsters. Produce to.The power to support its wide-ranging development is the "stickiness" and "words" that fully utilize the advantages of small-quantity production systems and flexible small organizations that automobile manufacturers do not have, that is, "the purpose of commercialization and the methodology for that". It is born from the thoroughness of. As a Mazda specialist, we aim for “Fun to Tune”, to provide “A New Driving Sensation”. ＝. AutoExe continues to pursue the joy of tuning in search of a new driving sensation. Please check the certainty of our ideas and built-in, such as new items that can be called the latest sports version of 2012 and many standard products.
AutoExe Options that continue to pursue "Kansei tuning".
The aim is to deepen the heart of communication between people and cars.
Sensitivity tuning is an approach to tailoring a car that is more personal to you.
People who think of a car as just a means of transportation may never imagine it, but in fact we can talk to it.As long as you have the ears to hear, the car is always talking to us.The problem is the ability to interact with each other.In other words, it is the power to appeal to sensibility.What we want from a car is the ability to feel the driver's will, respond to it, and feed back the results.How far can that potential be increased?That is the real thrill of tuning.Therefore, AutoExe has continued to insist that what is needed is "sensitivity tuning" rather than blind pursuit of absolute performance.Of course, the premise is the sophistication of the sensibilities of the rider.What do you look for in a car?What kind of details do you like?And at the same time, do you have the delicacy to sniff out the restraining breathing of the times?Without those sensitivities, we cannot feel the ecstasy of Jinba Ittai.
year 2012.Where is our Kansei tuning going?How is it connected to your desired "Fun to Tune"?Below, I would like to explain the outline with a focus on styling, functionality, and sociality.
Sensitivity tuning @ Styling ・ ・ ・ ・ ・ As a simple expression of individuality.
Design can be said to be the act of embodying human emotions and the functions of things and giving beauty and convenience to life.Interior design, graphic design, not to mention car design.Therefore, the choice of design is closely related to the pursuit of personality and the satisfaction of sensibility.In developing the 04 series styling kit, we sought to mature into "sophistication" that resonates with the sensibilities of adults.Specifically, I would like to convey the words of the designer.
"The main character of the styling kit is the front bumper, but if you put it in too much, the overall silhouette may collapse. It gives a sense of change after considering matching with the normal part. And Mazda's original design itself Then, it's too advanced, so I dare to design it for a slightly traditional and mature feeling. If I make it an eccentric design, the total balance will not be achieved. "
To supplement ... First, the mass-produced opening, which looks like a laughing face, is tightened to a "neat sports face" shaped into a large inverted trapezoidal air duct, creating "cleanliness".Secondly, the surface integrated to fuse with the line from the prominent fender, which is a feature of Mazda cars, is configured up to the front end of the front to bring out a "feeling of change".Thirdly, in order to have a sporty and simple design composition, the excessive character line is abolished and "high quality" is expressed.
In addition to these visual elements, we have also balanced Cd and CL in terms of aerodynamics, which we have traditionally emphasized, and are pursuing Kansei tuning from both aspects of design and performance.
Sensitivity tuning @ Functionality: Realization of functions that appeal to the five senses.
It goes without saying that "running, turning, stopping" is an important factor for the dynamic performance of a car that appeals to human sensibilities, but if we push further into the five senses, it will extend to "seeing, touching, listening".Each of these awakens the rider's sensibility, and excellent tuning further sharpens its sensitivity.Suspension kit to bend more lightly.Brake pads and rotors that react more linearly.A shift knob and steering wheel that feel more comfortable.A muffler for listening to a more comfortable sound ... Tuning with functional parts fulfills that desire.
As I have said, mass production specifications have a margin that can be accepted by everyone.It is the basis of our "Kansei tuning" to cut off this margin and utilize the surplus power to amplify the sense of sports.However, we have also thought that the stripping should not be uncertain.The act of tuning is often a trade-off between performance and comfort.An easy-to-understand example is a suspension kit.Ride quality is often compromised in return for quick maneuverability.However, the height-adjustable tunable + suspension kit released last summer pays as much as possible for NVH (Noise = noise, Vibration = vibration, Harshness = one standard for estimating ride quality / vehicle comfort). The spring constant and damping force development tests are repeated and set so as not to damage them.Furthermore, in order to deal with the effect of increasing the spring rate (deterioration of Harshness, etc.), the ride quality is improved by using a genuine upper mount that can be expected to have elastic force of rubber.It is a method for the 04th generation for the purpose of sophistication.
In addition, such an aim is the same for the 1.5-way type LSD (Limited Slip Differential) released last fall.Compared to the genuine LSD, the torque bias ratio (= high μ side ÷ low μ side) is made larger to improve the traction performance in cornering.In addition to the generation of yaw by steering operation, it becomes possible to control yaw by accelerator control, that is, traction control.However, the sudden effects that are often found in after-parts are carefully excluded.We hope you will enjoy the delicious Kansei tuning that focuses on improving the transient characteristics when cornering.
Sensitivity tuning @ Sociality: A sense of tuning.
In the past, tuning had an aspect that was difficult to get the support of the people of the world.For example, the intimidating style, extremely low vehicle height, and the rear end pipe of the muffler that can be removed with screws, etc., may be due to the fact that social modification was preceded.However, with the times, the contents and style of tuning have begun to mature, and like our AutoExe products, even car dealers are handling harmonic drive and dress-up kits very naturally.
So what is sociality in tuning?Observance of legal aspects such as the Road Traffic Act and security standards is natural, but sociality is the sense of tuners and riders, so to speak, "sensitivity".The desire to emphasize individuality and enjoy one's personality is a natural emotion of people, as represented by the world of fashion and hobbies.However, expressions that doubt excess or sense are just noise.The same can be said for car tuning.As we always insist, our basics are "normal evolution from mass-produced cars" and "street vest".I would like to say that it is not only the way of performance but also the problem of this sense that distinguishes it from the method that only needs power, that it should stand out, or that can be used only on the circuit.
Sensitivity tuning is just to "enhance the dialogue ability between people and cars".It is not just customization, but it is nothing more than nurturing the functions of the car and human communication to a deeper and higher quality. Go beyond the level of Fun To Drive to the realm of Fun To Tune. I want you to evolve your driving to an even more exciting stage with the "Mazda Car Individualization Project" by AutoExe.
