What's New BLOG | AutoExe Mazda Car Tuning & Customization

2026-06-15TOPICSTunenori TAKECHI

On June 18th (Thursday), many items will be available at the AutoExe Members Outlet!

Starting at 12:6 PM on Thursday, June 18th, AutoExe Store will be offering a large selection of member-exclusive outlet products! These outlet items include products used for sports fair displays, development, compatibility testing, and photography, all at special prices. […]

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2026-06-11ProductsTunenori TAKECHI

The steering wheel for the early model RX-8 has been redesigned!

Our sports steering wheel, popular for its sporty design and direct feel, has been updated with new materials and design for the early model RX-8. The main changes are as follows: ① High-quality Nappa leather is now used. […]

2026-06-04ProductsKotaro NISHIOKA

The MAZDA SPIRIT RACING ROADSTER is now compatible with the Premier Tail muffler!

The MAZDA SPIRIT RACING ROADSTER is a special vehicle that deepens the commitment to driving performance. Due to its characteristics, many owners are highly interested in customization, and we receive many inquiries regarding compatibility. Because specifications differ...

2026-06-01TOPICSKotaro NISHIOKA

Thank you for posting so many impressions!

The "Rotary Engine Motif Paperclip" giveaway campaign for those who submitted parts impressions ended on May 31st. Thank you very much to everyone who submitted an impression. [...]

2026-05-28TOPICSTunenori TAKECHI

Introducing new AutoExe original apparel that combines comfort and sportiness!

New apparel perfect for a wide range of occasions, from driving and events to everyday wear, has arrived! Two types of apparel featuring a lightweight feel and sporty details are now available: the "AutoExe Performance T-Shirt" and the "AutoExe Performance Polo Shirt." […]

2026-05-27TOPICSTunenori TAKECHI

Event schedule information for May.

This month, we're holding sports fairs at Kansai Mazda and Fukushima Mazda. Furthermore, this weekend we'll have a booth at the Karuizawa Meeting. We'll continue holding fairs in various locations throughout June! Please feel free to stop by if you're in the area. ●Tohoku Mazda […]

2026-05-21ProductsKotaro NISHIOKA

Styling kit for the new CX-5 now available for pre-order.

The new CX-5 (KM) has finally undergone its first full model change in nine years. Have you seen the actual car yet? Its imposing and high-quality presence can be considered the culmination of Mazda's refined "Kodo design." Even we at AutoExe's development team saw it for the first time...

2026-05-19TOPICSTunenori TAKECHI

Impressions are pouring in! We're giving away "rotary engine motif paper clips".

AutoExe is currently offering a new novelty item, a "rotary engine motif paperclip," to everyone who submits a parts impression review by May 31st (Sunday)! It's been about half a month since we started, and we've already received […]

2026-05-14Development progress informationKotaro NISHIOKA

Development progress on door stabilizers for Mazda vehicles, part 2.

We are very pleased to have received so much positive feedback on the "door stabilizer" we introduced recently. At the same time, we've also received many inquiries such as, "How exactly does it change things?" and "Will it fit my car?" Therefore, […]

2026-05-07ProductsKotaro NISHIOKA

The shift knob for straight-type automatic transmission vehicles is scheduled for a renewal this summer.

The straight-type shift knob for automatic transmission vehicles, popular for its sleek operation thanks to the elimination of the lock release button found on mass-produced models, has been discontinued as of the end of April. As some of you may have noticed, we have temporarily sold out of the current specification. We would like to thank everyone who purchased it. [...]

2026-04-28TOPICSTunenori TAKECHI

Event schedule information for May.

This month, we held fairs at Tokyo Mazda Hino store and Super Autobacs Sunshine Kobe. In May, we'll have a sports fair at Fukushima Mazda and the annual Karuizawa Meeting! (Added 5/1) ●Kansai Mazda 5/1 (Fri) - 3 […]

2026-04-24TOPICSTunenori TAKECHI

Until May 31st. Receive a free "Rotary Engine Motif Paperclip"!

Our "Parts Impressions" section showcases real customer feedback on our products. Thank you for your continued submissions. For a limited time, from today until May 31st (Sunday), we are offering a special "Parts Impressions" section where you can submit your own impressions…

2026-04-22ProductsKotaro NISHIOKA

ND-07S for Roadster - New Release.

Inheriting the "high-limit pure sports" philosophy of its predecessor, the ND-06S, we are releasing the new AutoExe ND-07S, a complete model that hones driving performance to the absolute limit. Our goal was to create a solid, responsive driving experience that directly connects with the driver's intentions at the limits of performance. […]

2026-04-17TOPICSTunenori TAKECHI

Notice of Golden Week closure.

Please note that we will be closed for all operations, including user support, from Wednesday, April 29th and from Saturday, May 2nd to Wednesday, May 6th. We will respond to emails and other inquiries received during this period starting Thursday, May 7th. […]

2026-04-14Development progress informationKotaro NISHIOKA

Development progress on the "New Rear Roof Spoiler" for the MAZDA2/Demio (DJ) ③.

This is a follow-up report on the new rear roof spoiler for the MAZDA2/Demio (DJ). Last time, we discussed the design direction; this third report will cover the development team's intentions behind the design. One key point of this new spoiler is its visually low profile…

2026-04-10TOPICSKotaro NISHIOKA

The first YouTube interview video about the ND Roadster is now available.

A video featuring the "Street Sport Suspension Kit" has been released on the YouTube channel "Ojitomei. OJITOMEI_CHANNEL". The video shows Seika Furuhata, a Roadster owner, installing the kit on her own car. […]

2026-04-01TOPICSTunenori TAKECHI

Notice of price revision

Thank you for your continued patronage. Due to rising raw material costs, we will be changing the product prices listed in the table below for orders placed on or after April 1, 2026. We apologize for any inconvenience this may cause our customers.

2026-03-31ProductsTunenori TAKECHI

New items from the Lifestyle Collection: "Jacquard Handkerchief Towel" and "Compact Tote Bag".

New products have been added to the "Lifestyle Collection" series, which enriches everyday life. We're introducing the "AutoExe Logo Jacquard Handkerchief Towel" and the "AutoExe Compact Tote," perfect for the upcoming season. […]

2026-03-24TOPICSTunenori TAKECHI

Event schedule information for May.

In March, we held the "AutoExe Demo Car Test Drive Event" at A PIT Shinonome. Thank you to everyone who came. In April, we will be holding a sports fair at Super Autobacs Sunshine Kobe and Tokyo Mazda Hino Store. […]

2026-03-19TOPICSKotaro NISHIOKA

We have published a catalog of accessories specifically for the CX-60/CX-80 models.

Today, the updated versions of the CX-60 and CX-80 were announced. Along with this, we have published new model-specific AutoExe options catalogs. These catalogs were created as a promotional tool to be given to customers considering purchasing a new car at a Mazda dealership. […]

2026-03-16ReportTunenori TAKECHI

Experience AutoExe tuning. Event report from the "Demo Car Test Drive" event.

On March 14th (Sat) and 15th (Sun), we held the "AutoExe Demo Car Test Drive Event" at A PIT AUTOBACS SHINONOME. This was our third time holding this event, and we received many applications. Thank you to everyone who applied! […]

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