Street vests and emotional tuning continue to inspire.
I think it's your sensitivity, called "hobby"

In 2014, we will make it the key to manufacturing.

Let's put the hands of the clock back a little.Last year, two years ago, we stated the following thoughts at the beginning of this comprehensive pamphlet. "In the present age when the longing for cars is diminishing, isn't the purpose of riding a car other than" means for transportation "being lost? ... However, there are people who stick to cameras and watches beyond their functions. As you can see, there are definitely people who aspire to the spiritual uplift that cars bring, and we AutoExe are of course one of them. That is, for those who love cars, tuning makes them more personal. It's a way to do it, and in the end, it's a "hobby" beyond everydayness and rational practicality. "
Although it has been a long quote, one of the important keywords now is this "hobby" for us who have promoted the "Mazda car personalization project". In 2014, we want to be aware of this again and use it as the key to manufacturing.Because the word "hobby" means not only personal enjoyment, but also the power to feel the taste of things, the person's sense of where to find beauty and fun, and tuning. This is because we have realized again that the joy of ourselves is nothing but the deepening of such sensitivities.

"Street vest" tuning that resonates with hobbies.

Mass-produced vehicles targeting an unspecified number of drivers with diverse values ​​are destined to have various restrictions such as cost and productivity.In addition, it is unavoidable that the driving sensation tends to be weak as a price for improving quietness and comfort.However, if your hobby focuses on drivers who want a more detailed design and a dense driving feel, that's a different story.There is room for tuning as a means of creating a taste that clearly amplifies the pure driving that cannot be achieved with mass-produced cars and the commitment to aesthetics for design.
Specifically, AutoExe has been advocating "street best" tuning since its inception.Even if it is a street vest, for most people who drive in the world, mass production specifications with sufficient margin for durability and ride comfort will be the best set, and it will stimulate like a racing machine in the city. For those who always want to feel, there are options such as circuit specifications and drift specifications.But we don't target those needs.Suspension that rolls smoothly without being dull or nervous about steering operation.Throttles and brakes with excellent transient characteristics that respond to pedal work obediently, and a neat styling kit that fits the sensibilities of adults. I want to feel it delicately through.It is nothing but tuning for those who have such sensibilities.

Specifically, the street vest is realized as follows.

(XNUMX) After familiarizing yourself with the design concept of mass-produced vehicles, the margins for comfort and productivity required for mass-produced vehicles are eliminated.In general, comfort is on a different scale from mass-produced vehicles, but we are aiming for the best comfort specifications for "people who want to enjoy driving on public roads" while maintaining the balance of mass-produced specifications.

(1997) In order to realize this, it is indispensable to perform total tuning of the car model complete idea to design the optimum parts with the whole car in mind, not the parts idea that tends to pursue the performance of individual parts such as aero only and suspension only. Is. AutoExe has its roots in Mazdaspeed, who had been in charge of Mazda's motorsports division since its founding in XNUMX, so it is good at thinking about this model.

(XNUMX) Even for mass-produced vehicles that have reached the stage of completion as industrial products, analysis of "sensitivity tuning" that appeals to human sensibilities is still a difficult task, and there is room for improvement.In order to realize the theme of "A New Driving Sensation", which is the fun of driving, we are practicing fine tuning by taking advantage of the small-quantity production system, flexible organization, and craftsmanship that automobile manufacturers do not have.

(XNUMX) In modern tuning, harmony with the environment and society must be satisfied.It goes without saying that it is necessary to clear the vehicle inspection according to the safety standards, and it is required to have an appearance and running that do not cause discomfort to the surroundings such as appearance discomfort and noise level.Of course, including the manners of the driver.

"Kansei tuning" that builds the basis of hobbies.

As mentioned at the beginning, hobby is the person's sense of the power to feel the taste of things, and where to find beauty and fun.Therefore, the "sensitivity tuning" that we use as the background of "street vest" is closely related to this hobby.Aiming for further evolution of Kansei tuning in 2014, (XNUMX) "Riding taste design" = "Dynamic Kansei" for enjoying driving (XNUMX) "Product design" = "Static Kansei" for the joy of owning, that I am enthusiastic about refining both sides.

(XNUMX) The "Street Sports Suspension Kit" has taken the lead in terms of dynamic sensibility.Takao Kijima, who has served as a sports car development chief at Mazda Motor Corporation as an authority on suspension, was appointed as a supervisor, and in combination with the "dynamic Kansei engineering" advocated by him, "riding taste" that cannot be judged only by soft or hard. Achieved the depth of "" and gained high support from users and automobile journalism.
And in 2014, we take a new approach in that suspension.The "Ultimate Sports Suspension Kit * Scheduled to be released in February" has challenged the level of our acceptable limit in street use.For pure sports car pilots who demand higher roll rigidity, we pursue the pleasure of handling that can be obtained by cutting the margin for ride quality to the limit.As a result, it adheres to its own design concept such as simple, non-adjustment, and high damping ratio in the very low speed range.
Tuning that is divisible up to this point is technically not possible with a general FF passenger car that uses strut suspension.Therefore, it is designed exclusively for FR sports of Wishbone Sus.The mainstream of the street vest is the street sports suspension kit to the last, but in the ultimate sports suspension kit, we pursued the hobby and dared to expand the options of riding taste adventurously while keeping the correct limit.

(XNUMX) The symbol of static sensibility is the styling kit.In mass production specifications, restrictions on productivity and road clearance, as well as decorations for individualizing the manufacturer (front bumper that insists on maximizing the upper grille, etc.) are destined.Modern Mazda design is a little unacceptable for us, who value the hobbies of adults.Therefore, it is redesigned more simply and dynamically.It expresses a neat and sporty appearance that is not influenced by fashion.
Also, to create high-quality taste for utility parts and functional parts that the driver touches.For example, we would like to further refine the beat of welding, the beauty of bending, the beauty of the parts themselves and the mechanical feeling, and emphasize the importance of aesthetic awareness in tuning.
In addition to products, we also want to deepen the trust and security of our customers.We would like to further share our love for tuning and our values ​​by disclosing detailed and sincere information at websites and exhibitions held in various places.AutoExe expands the realm of orthodox tuning by constantly pursuing a new driving impression "A New Driving Sensation".We hope that you will continue to look forward to that process.