Tune Your Life.

Tuning that responds to your sensibilities. It will surely change your lifestyle.

Since our founding in 1997, AutoExe has been proposing total tuning that enhances the appeal of Mazda vehicles. In recent years, as a member of the Mazda Group, we have been utilizing our extensive know-how to rapidly develop high-quality, reliable products. Our products are also widely used as official dealer options.
The lineup includes a wide range of vehicles, including the Roadster, which is synonymous with sports cars. Mazda continues to work to expand the possibilities of Mazda vehicles by quickly releasing products that bring out the sporty appeal of the new flagship CX-80.
"Tune Your Life" - Based on this vision, AutoExe aims to help Mazda owners experience new excitement while using their beloved car, and to improve the quality of their entire car life.
In 2025, in addition to our foundation of comfortable street best tuning, we plan to launch a new project called "AX" Active Cross Sports, which can handle rough roads. Starting with the CX-5, we will expand the tuning options for Mazda's flagship SUV models and support a richer experience through your car.
Furthermore, our "Mazda Car Personalization Project" will be fully expanding beyond the domestic market to the global market. We will deliver unique tuning that matches the lifestyles and sensibilities of Mazda fans all over the world. We hope that our continued challenges will bring us new excitement, and we will continue to evolve and share more surprises and joys. Please look forward to the future of AutoExe.

A new project has also been launched to expand the possibilities of Mazda vehicles. 
This is the "complete vehicle model concept" that produces total perfection.

AutoExe continues to promote the "Mazda Car Individualization Project." Their product development is not limited to simply improving parts, but is based on the idea of ​​creating a complete vehicle model, with the entire car being considered from the very beginning of the planning process. For example, if the tuning concept is "intelligent sports specifications for adults," each styling and functional part is designed with the same perspective and standards to harmonize with that purpose.
In general tuning, products from multiple parts manufacturers are combined, so a lot of information gathering and experience is required to avoid upsetting the balance of the entire car. However, with AutoExe, you can do complete level total tuning without worrying about that. The menu is based on the best street settings that do not impair comfort, and includes high limit sports that can be enjoyed even on sports driving on the circuit, and even active cross sports that can handle rough roads. There is no end to the fun that can only be had with a car model idea.

It works just the way you want it to, so it's always comfortable.
This is "sensory tuning" that responds linearly to the driver's expectations.

A Mazda engineer said, "In the past, sporty cars were designed to have sensitive maneuverability, where the slightest turn of the steering wheel would instantly change direction. However, when we studied human sensibility, we learned that not only are cars with slow reactions bad, but that cars that react too quickly are also no good. The key is whether the car linearly matches the driver's image and expectations." The "sensibility tuning" that we aim for is based on exactly this way of thinking. It is a task of thoroughly analyzing the process in which the car moves and finding out where the pleasure of driving is hidden. Specifically, we focus on "transient characteristics" to pursue more natural and comfortable sports performance that is in line with the driver's intentions. Please experience the changing driving sensation for yourself.

*Transient characteristics = The way and rate of change in which the car changes from a steady state (stable, unchanging state) to the next steady state.